Visitor statistics – County Show 2009
The below statistics are taken from our annual survey of visitors to the County Show.
Total 2009 visitor attendance: 104,001
Demographics
Age Profile
Age |
%age |
Adjusted
%age |
Attendance
(Extrapolated) |
|
<20 |
29 |
24 |
25,257 |
|
20-30 |
17 |
18 |
18,355 |
|
30-50 |
25 |
26 |
27,166 |
|
50-65 |
18 |
20 |
20,374 |
|
>65 |
12 |
12 |
12,849 |
Percentage of customers < 30 years of age 42%
Percentage of customers < 50 years of age is 68%
Gender
Male 40% Female 60%
Agricultural Involvement
Actively involved in agriculture 41% Not actively involved 59%
Geography
Percentage of people from given locations
Pembrokeshire 77%
Carmarthenshire 9%
Cardiganshire 3%
Other locations 11%
How visitors spend their time at the show
Visitors involved in agriculture vs those not
|
|
Total
% |
Agricultural
% |
Non-Agricultural
% |
|
Main Ring Attractions |
42 |
47 |
38 |
|
Horse Ring |
42 |
45 |
39 |
|
Cattle Ring |
41 |
58 |
29 |
|
Food Hall |
67 |
60 |
71 |
|
Agrcultural Trade Stands |
30 |
58 |
22 |
|
Animal Sheds |
34 |
60 |
26 |
|
Craft & Horticulture |
37 |
40 |
38 |
|
Poultry |
28 |
46 |
25 |
|
Craft Tents |
43 |
37 |
45 |
|
Shopping Aisles |
43 |
32 |
47 |
Regulars, occasional visitors and new visitors
|
Numbers |
%age of total |
Attendance (Extrapolated) |
'Regulars'
Have visited the show 4 or 5 times in the last 5 years |
425 |
67 |
70,159 |
'Occasional'
Have visited the show twice or three times in the last 5 years |
131 |
21 |
21,625 |
First timers
Have never been to the show before |
79 |
13 |
13,041 |